Enabling cohesion, being diligent and quick to create a new situation of diversified development of traditional construction industry -- an exclusive interview with Lai Zhaohui, vice chairman and President of Longyuan Construction Group

writing /Chao Hui Liu

（本writing刊登於《上海甬商》two thousand and twenty-oneyearSeptember issue)

In the domestic construction and municipal market, Longyuan construction group is a resounding gold lettered signboard. From the last centuryeightyyear代的“象山二建”成長為如今的全國知（zhī）名的建築服務商、A股上市公司，40餘year成長壯大（dà）的發展曆程，凝結了賴振元和Lai Zhaohui父（fù）子兩代人的不懈努力和心血付出。

The times are developing and the market is changing. Longyuan construction, a large ship, has sailed to a new route and turned from a traditional construction company to a comprehensive urban investment construction operation service provider. Lai Zhaohui, vice chairman and President of Longyuan construction group, recently accepted an exclusive interview with this magazine to deeply explain Longyuan's way of development and progress.

Develop business with quality and establish a good reputation of the brand

1983year已過不惑之（zhī）year的賴振元，帶領著一幫兄弟和區區3000塊，from象山港坐著（zhe）海輪，經過一整夜的飄搖抵達上海外（wài）灘的十六鋪碼頭。初（chū）創不（bú）久的象山二建開始了在上海開（kāi）疆拓土的征程。

Lai Zhenyuan's first shot in Shanghai was to help solve the construction problem of impervious wall of regulation and storage reservoir of Baosteel Yangtze River Wusongkou diversion project. After arduous construction,Xiangshan second construction not only ahead of scheduleThe construction was completed in 7 months and 900000 yuan was saved, which was highly appreciated by Shanghai Baosteel engineering headquarters.Lai Chaohui admired his father's extraordinary past"The old man can not only work, but also draw pictures and make project budget, which was extremely rare among the construction teams of Xiangshan, which was full of experts at that time."

from1984year接到（dào）第一（yī）單since主業務開始，象山二（èr）建逐（zhú）漸打響了since己的（de）名頭，業務量（liàng）不斷增長。聚沙成塔，十year時間，象山二（èr）建已（yǐ）經趕exceed彼時在上海建築（zhù）市場占有率（lǜ）很高的江蘇企業。在更（gèng）名（míng）香蕉啪啪视频建設（shè）後，成長勢頭更是勢如破竹，直至今天成為行業裏民營企業的翹楚。

Lai ZhaohuiHe believes that the reason why Longyuan can achieve today's achievements first depends on its keen market smell and the inheritance of Yongshang who dare to be the first. Under the background of national reform and opening up and the great development of infrastructure market at that time, Longyuan grasped the policy dividend and demographic dividend and dared to make breakthroughs, such as1991year在行業內首（shǒu）創采用項目經營承包責任製，以“聯營”的方式構建共贏的事業平台；2004year獲得（dé）總（zǒng）承包特級資質，為公司占（zhàn）領（lǐng）市場打下堅實的基礎。Lai ZhaohuiWe believe that Longyuan construction has always regarded quality as the power source and foundation for the survival and development of the enterprise,"Quality Xingye" is deeply branded in the gene of Longyuan development, which is the basis for the establishment of the group's brand.

since1991year以來，公司先（xiān）後承建完成中國第一條（tiáo）高速公（gōng）路滬嘉高（gāo）速南翔段、時（shí）為世界第一高樓的上海環球金融（róng）中心（地基工程）、上（shàng）海世博軸陽光穀工程（chéng）、杭州蕭山機場航站樓、杭州大劇院、海口中環國際廣場、福建晉江國際會展中心等一係列城市地標項目和重點工程，It has won Luban Award, National High Quality Engineering Award, Magnolia Award, Qianjiang cup, Shanghai high quality structure and other high-quality engineering awards at or above the provincial level500多項；集（jí）團連續17year入選“中國承包商企（qǐ）業eighty強”，連續14year入選"Top 100 enterprises in Zhejiang Province", 17 consecutive yearsyear名列全國（guó）進滬施工企業綜合實（shí）力排名第一，連續elevenyear入選"China's top 500 private enterprises", 12 consecutive yearsyear入（rù）選《財富》中國（guó）Top 500... These awards and strength rankings with high gold content in the industry areLongyuan Group"Quality promotes business" is not only the best example, but also the best praise.

在Longyuan Group總部大樓，懸掛著一（yī）幅賴（lài）振元親筆書寫（xiě）的四個大字: "attentive service". This is the motto of long yuan. Because of attentive service,Long yuan has won many awards“全國（guó）用戶服（fú）務滿意企業”“上海市用（yòng）戶滿意十佳工程”等稱號。Lai Zhaohui說，用心（xīn）服務的企業writing化，既包括對業主的服務，也包括公司內部的多個維度。“用心服務看似是利他，實則是成就since我，最終（zhōng）實現人與人、員工與企業、企業與企業之（zhī）間的（de）互利共贏。”

Make bold decisions, seize opportunities and promote transformation

縱觀整個建築行業近十year來的發展（zhǎn），麵臨的挑（tiāo）戰在（zài）加（jiā）大（dà），麵對傳統（tǒng）建（jiàn）築總承包市場央企（qǐ）國企愈發強大、原材（cái）料人工等成本高企等問（wèn）題，民營企業可謂步履維艱，大量企業都在嚐試轉型。Lai Zhaohui比較早就認識到，香蕉啪啪视频轉型（xíng）發展的核心是（shì）盈利模式的改變，是身份、角色的根本轉變。

和父輩不同，Lai Zhaohui對於資本市場（chǎng）和金融更具經驗。在Lai Zhaohui的主導下，香蕉啪啪视频在2004year成功登陸上交所（suǒ），成為為數不多的建築業上市民企之一。from2010year開（kāi）始，積極嚐試用發基金的方式募集資本金，嚐試運作BT等項目的投資，積累了有別於傳統總承包（bāo）施工的建設投資經驗。當2014year國家開始推行PPP模式，香蕉啪啪视频聞風（fēng）而動，成為最早涉足（zú）PPP業務的（de）民營（yíng）企業之一。

2016year的第十六屆中國（guó）經濟論壇上，Lai Zhaohui成為16位“創新榜樣”之一。大會給Lai Zhaohui的頒獎詞Yes:“He is a private enterpriseAmong A-share listed companies, he is the earliest pioneer in transforming PPP. The enterprises he leads are becoming China's leading PPP full life cycle investment and operation service platform. "

since2014year以來（lái），Longyuan Group做出了布局長周期優質（zhì）基礎設施項目的戰略選擇，Participated in a lotPPP projects,So far, it has won the bid successivelyPPP項目eighty餘個，涉（shè）足全國近20個省份，投資項目覆蓋包括城鎮（zhèn）綜合開發、醫療衛（wèi）生、生態環境治（zhì）理等14個領域，在全國民企（qǐ）中位居（jū）前列（liè）。

經（jīng）過這幾year的實（shí）踐，香蕉啪啪视频The established strategic goal has been basically realized: the customer structure has been changed——From more than 95% of developers to more than 50% of government customers; The profit structure has been adjusted - infrastructure investmentThe profit contribution of the business has reached 50% of the group's profit70%。Longyuan Group實（shí）現了from單一施工總承包企業向城市基礎設施建（jiàn）設投資人的角色轉型，逐步轉型為集工（gōng）程投融資谘詢、工（gōng）程策劃設計、施工及後期運營（yíng）服務於一身的（de）投資建設運營服務商。

Lai Zhaohui強調，香蕉啪啪视频一直（zhí）都把PPP項目當作（zuò）投資項目來對待（dài），合同身份一定是投資人，眼光一定是投（tóu）資視角，而不是僅（jǐn）局限於建設（shè）環節。“要時刻牢（láo）記我們是投資人，而不是單一的施工總承包（bāo）方。from中長期（qī）看，施工利潤往往隻占到（dào）項目整個利潤的30%左右，所以做好項目策劃，高度重視投資責任和投資履約，才能實現項（xiàng）目合作的共贏，才能實現既定的商業目（mù）標。”

強大專業（yè）能力的團隊，被Lai Zhaohui視為香蕉啪啪视频合理把控風險、實現優質（zhì）履約的堅實保障。目前，香蕉啪啪视频已經擁有覆蓋基礎設施建設全生命周期exceedA team of 1000 professionals, with 8 PPP double banks of the Ministry of Finance and the national development and Reform Commission專家，投融資領域研究生學（xué）曆占比exceed50%。去year香蕉啪啪视频（yuán）還出資3600萬元和寧波大學共建寧波（bō）大學香蕉啪啪视频建築金融研究院，希望Cultivate a batch"Construction + finance" compound talents will contribute to the development of the industry in the future.

Consolidate capacity and build a diversified business ecosystem

經曆了幾year的發展，PPP項目的政策環境、市場環境和融資環境都發生了一些變（biàn）化，作為from頭開始參與（yǔ）的民營企業之一，Longyuan Group又該如何籌謀未來？

Lai Zhaohui介紹，from項目的生命周期角度看，未來（lái）香蕉啪啪视频的PPP business will enter the peak of investment recovery and operation, so the group's organizational structure, strategy, mechanism and decision-making process will be optimized and adjusted with the transfer of business stage, so that the overall capacity-building of the group can meet the needs of the project.

打鐵還需since身硬。在Lai Zhaohui看來，龍（lóng）元作為一（yī）家民營企業，麵對眾多央企、國（guó）企等強大（dà）的競爭對（duì）手，唯有直麵（miàn）挑戰，不斷提高since身服務能力，才（cái）能增強市場競爭力，更好（hǎo）地生存下去。

Tightly aroundWith the strategic vision of "a better city builder and a happy life operator", Longyuan has continuously improved its vertical mixed operation ability, and formed a situation in which the two sectors of construction general contracting and infrastructure investment keep pace through all-round, deep-seated, multi field and open integration of internal and external resources,The operation business has also made a good start. It has also participated in the investment in many other industries, built a diversified industrial pattern covering planning and design, investment financing, development and construction, project management, operation services, operation and maintenance, asset management and other fields, and created a diversified industrial structure"Longyuan ecology".

In the field of traditional building construction, while consolidating and developing the traditional construction general contracting, adapt to the new situation of the development of the construction industry, and accelerate the transformation to general contracting, steel structure assembly, whole process consulting, etc.Longyuan Group較早就並購了大（dà）地鋼（gāng）構、信安幕牆、上海（hǎi）房（fáng）屋設計院等一批業內領先的專業單位，並且又（yòu）成功培育（yù）了以明築（zhù）科技為代表的專注於裝配式鋼結構企業，並且逐步發展了市政、水（shuǐ）利等施工資質。投資1.5 billion yuan to build the first fabricated construction science and Technology Industrial Park in Xuancheng, Anhui Province. These layouts are all measures to improve the comprehensive competitiveness of the general contracting market.

In the field of infrastructure investment, we will go all out to do a good jobPPP項目落地，確保投好建（jiàn）好運營好，同時充分發揮（huī）“香蕉啪啪视频生態（tài）圈”優勢，大力推進多（duō）元化穩健投資。此外，積極與各領域優質的（de）合作夥伴建立合（hé）作關係，探索開展多（duō）元化穩健投資。集團作（zuò）為唯一（yī）民企入股由財政部、生態環境部（bù）和上海市政府共同發起設（shè）立的國家級政府投資基金——國家綠色發展基（jī）金，此外還通過收購成為中信環境基金管理公司第二大股東（dōng）；參股山西財惠資本管理有限公司、杭州市基礎（chǔ）設施投資基金（jīn）、愛瑪會體育等專業機構；與樹蘭醫院合資設立杭州九齡股權投資有限公司等，圍繞基建投資各個環節夯實since身能（néng）力。

符合國家政策發展的高端製造業企業，也是香蕉啪啪视频投資的對象。作為香蕉啪啪视频的參股公司、國內航（háng）空領域環形鍛件的主承製單（dān）位航宇科技，今（jīn）year7月初已經正（zhèng）式登陸上交所（suǒ）科創板，有望（wàng）為Longyuan Group帶來良好的投資收益。今year1月，集團旗下的香蕉啪啪视频天冊企業管理有限公司和江蘇省產業研究院集萃智能製造技術研究所在南京簽署（shǔ）合作協議，計劃聯手共建“天冊集萃智造園”，依托集萃智造的綜合（hé）研發能力和香蕉啪啪视频天冊的產（chǎn）業園區打造能力，聚焦智能製造與機器人領域，以協作機器人產業（yè）為（wéi）核心，聯手打造“專（zhuān）而精（jīng）”，集智（zhì）造生產、智造賦（fù）能（néng）、孵化加速、服務配套等於一體的4.0智造園區。

在產業金融方麵的多元化投資，Lai Zhaohui非常審慎，有著非常明確的支撐邏輯，就是夯實能力、服務主業，絕（jué）不開展盲目的多元化發展。

Lai Zhaohui透露，當前（qián）隨著（zhe）建築對科技、綠色環保、全周期成本管理的要（yào）求提（tí）高（gāo），香蕉啪啪视频也會積極（jí）擁抱新的技術和標準，繼續加大在建築科（kē）技領（lǐng）域的投入（rù），以裝配式鋼結構（gòu）和光伏建築為核心切入點，爭取打造集（jí）團的新增長極。

以愛（ài）傳承，積極擔當社會責任

作為寧波（bō）企業，香蕉啪啪视频一直以來心（xīn）懷感恩，心係家鄉。雖然公司總部（bù）早在（zài）1993year搬遷至（zhì）上海，但是注冊地一直留在象山。在賴振元等創始人的心裏，香蕉啪啪视频的根一直都在寧波。積極參與家鄉的經濟社會建設（shè），是香蕉啪啪视频人的感情所（suǒ）在，也是一份責任與擔當。

據（jù）Lai Zhaohui介紹，近year來，香蕉啪啪视频建設在寧波市每year可承接約30億（yì）元的建設項目，多數為（wéi）地鐵4號（hào）線東錢湖站（zhàn）這樣的（de）公（gōng）建項目，此外還積極參與（yǔ）基礎設施項目投資，幾（jǐ）year來在寧波地區投資（zī）近（jìn）40億元。近三year，香蕉啪啪视频在寧波地區累計納稅額（é）已（yǐ）達9.3億元。

除了用since己的經營舉措為家鄉添磚加瓦，香蕉啪啪视频也踴躍參（cān）與到寧波地區的各項公益活動：除了去year向寧波大（dà）學捐資3600萬打（dǎ）造寧（níng）波大學香蕉啪啪视频建築金融研究院以外，since2007year起（qǐ）就（jiù）設立的“香蕉啪啪视频慈善濟困”慈善基金，14year來已累（lèi）計捐贈基金善款700萬元，救助（zhù）支出606.358萬元，使（shǐ）eleven00餘人次困難群眾得到救助。2020year新冠疫情期間，香蕉啪啪视频又用實際行動踐行愛心企業（yè）的家國情（qíng）懷和（hé）責任擔當，捐贈639.2萬元用於援鄂醫療醫護（hù）人員（yuán），其中260萬元捐贈給寧波、象山援鄂醫護人員。

除了家鄉寧波，Longyuan Group在全國（guó）各地的善舉更是不勝枚舉。

2019yearLongyuan Group第四屆“感恩（ēn）與傳承”主題writing化活動上（shàng），正式發起設立“振元慈善基金”，將原先分（fèn）散的公益行為擰成一股繩。過去兩year，振元慈善基金在助力脫貧攻堅、促（cù）進教育及醫療事業發展、抗震救災（zāi）等方麵累計實（shí）捐達1890.08萬元。比如2020year2月捐贈639.2萬元用於援鄂醫療醫護人員，exceed額實現捐贈諾言；2020year12月（yuè）又捐贈浙江農林大學教育發展項（xiàng）目100萬（wàn）元；two thousand and twenty-oneyear7月，在暴雨災害中損失（shī）慘重的長垣市捐贈100萬元，攜手共渡難（nán）關……

據不完全統（tǒng）計，from90year代初捐助董事長賴（lài）振元先生曾就讀的賴嶴希望小學開（kāi）始，Longyuan Group累計（jì）在愛心助學、扶貧幫困、社會捐贈等方麵（miàn）的綜合投入已exceed過1億元（yuán）。

Longyuan Group董事長賴振元先生一直倡導“做人要常懷感恩之心”。今天的香蕉啪啪视频（yuán）有溫度（dù）有情懷有擔當，是因為香蕉啪啪视频人一（yī）直認（rèn）為，公益是一種修行，更是一種品德（dé）。

Lai Zhaohui表（biǎo）示，在香蕉啪啪视频成長的道路上，始終（zhōng）立足於since身的業務（wù）踐行企業社會責任，一路（lù）向善是永遠不忘的初（chū）心，這也將作為公司（sī）長期的責任和目標持續（xù）進行（háng）下去。“公司四（sì）十year來（lái）發展的每一步，都離不開社會各方（fāng）的支持與關注，龍（lóng）元人也願意主動承擔起這份（fèn）責任來回饋社會（huì）大眾，將這份大愛傳承下（xià）去（qù）。”